Head of Digital Marketing

الوصف الوظيفي

Our client is looking for a visionary and results-driven Head of Digital Marketing to lead our end-to-end digital strategy. In this senior leadership role, you will oversee all digital channels, drive sustainable growth, and build a high-performing team that blends creativity, data, and community engagement.

المسؤوليات

• ▸ Digital Strategy & Vision
• Develop and execute a comprehensive digital marketing strategy aligned with company objectives.
• Define KPIs and monitor performance across all teams and channels.
• Oversee integrated campaigns, ensuring alignment between content, performance, and community.
• ▸ Team Leadership & Development
• Lead and manage creative, performance, and community teams.
• Coach and inspire team members to drive innovation and excellence.
• Ensure cross-functional alignment between brand storytelling, analytics, and community building.
• ▸ Content & Creative Oversight
• Oversee the 360° content calendar strategy.
• Collaborate with Content Strategist, Real-time Creator, and Multimedia Designer on high-impact content.
• Maintain consistency of all marketing messages with brand identity guidelines.
• ▸ Performance & Growth
• Lead paid advertising and digital analytics in collaboration with the Media Buyer and Marketing Data Analyst.
• Analyze data to identify growth opportunities and optimize ROI.
• Build and implement data-driven marketing strategies.
• ▸ Community & Engagement
• Foster customer loyalty and build long-term relationships across digital platforms.
• Oversee PR activities and influencer partnerships.
• Manage the company's digital reputation and audience communication.

المتطلبات

• Bachelor's or Master's degree in Marketing, Business Administration, or a related field.
• Minimum 7 years of experience in digital marketing, with at least 3 years in a leadership role.
• Strong skills in digital analytics, team management, and strategic planning.
• Proficiency in Google Ads, Meta Business Suite, and Google Analytics.
• Excellent communication skills in both Arabic and English.

قدّم الآن ←