Marketing Specialist & Media Buyer

الوصف الوظيفي

Darjah for Recruitment Services is currently looking for a Marketing Specialist & Media Buyer to join one of our clients, a leading healthcare center in Baghdad. The role focuses on developing and executing marketing strategies, managing paid advertising campaigns, and driving patient acquisition through data-driven marketing initiatives.

المسؤوليات

• Plan, launch, and optimize paid advertising campaigns across Meta, TikTok, and Google Ads.
• Develop marketing strategies to increase patient acquisition and strengthen brand awareness.
• Manage campaign budgets and maximize ROI through continuous optimization.
• Oversee content planning and ensure consistency with the brand identity.
• Monitor campaign performance and prepare regular marketing and ROI reports.
• Analyze market trends and identify opportunities to improve marketing performance.
• Collaborate with internal teams to execute effective marketing initiatives.

المتطلبات

• Bachelor's degree in marketing, Business Administration, Media, or a related field.
• 4–5 years of professional experience in Marketing.
• Minimum 3 years of experience in healthcare marketing (medical centers, hospitals, or specialized clinics).
• Hands-on experience with Meta Ads, TikTok Ads, and Google Ads.
• Strong knowledge of campaign planning, budget management, and performance optimization.
• Experience in patient acquisition strategies and digital brand positioning.
• Excellent analytical, communication, and organizational skills.

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